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Application of Building Workers Services in Facing Industrial Revolution 4.0 Amsyar, Izwan; Cristhopher, Ethan; Rahardja, Untung; Lutfiani, Ninda; Rizky, Agung
Aptisi Transactions On Technopreneurship (ATT) Vol 3 No 1 (2021): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v3i1.117

Abstract

   The services of skilled construction workers are only known around them in the sense that they are not yet widespread in the community, therefore an application is needed that can help construction workers services and can make it easier for the wider community to find construction workers services. The purpose of this research is to build applications as building laborer services based on android and to make construction workers able to compete in this era of industrial revolution 4.0. The method used in this research is the waterfall methodology, where in this methodology each stage of the research is carried out sequentially, starting from the stages of analysis, design, writing program code, testing, and maintenance. This application uses Adobe Illustrator, AirDroid, Android Studio and Sublime Text, but the problem in this research is that it is very difficult to find experienced and professional construction workers and most of these construction workers do not understand the digital world so it is difficult to develop this research in old school community (do not understand the world of technology today).
Digital Transformation Strategies for Effective Business Management in SMEs: A SmartPLS Approach Ekawaty, Anita; Rizky, Agung; Ndlovu, Zinhle; Ramadan, Ahmad
APTISI Transactions on Management (ATM) Vol 9 No 1 (2025): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i1.2410

Abstract

Small and Medium Enterprises (SMEs) in Tangerang, Indonesia, significantly contribute to economic development but face barriers in adopting digital technologies, such as limited resources, lack of digital skills, and organizational resistance. Digital transformation, encompassing cloud computing, digital marketing, automation, and data analytics, is increasingly recognized as essential for business growth and efficiency.  The primary objective of this study is to examine the impact of digital transformation strategies on operational efficiency, customer engagement, and overall performance in SMEs. Using a quantitative research approach, Partial Least Squares Structural Equation Modeling (SmartPLS) was applied to analyze data from 150 SMEs in Tangerang. The research measured the relationship between digital transformation strategies and key performance indicators. The results indicate that cloud computing and data analytics significantly improve operational efficiency by streamlining processes and enabling data-driven decision-making. Meanwhile, digital marketing and automation enhance customer engagement and market competitiveness, with SMEs showing stronger customer relationships and improved market positions. This study highlights the importance of adopting digital transformation to enhance SME business management and achieve sustainable growth. It offers practical insights for managers and policymakers and encourages future research on the long-term effects of digital transformation on SME resilience and innovation.
Innovation Behavior Research: Global Trends and Emerging Themes in Entrepreneurial Business Practices Chakim, Mochamad Heru Riza; Utami, Rahayu Tri; Sitanggang, Tantri Wenny; Tanjung, Azrul; Rizky, Agung; Beldiq, Eiser Aaron
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.476

Abstract

Innovation behavior research has emerged as a critical field due to its role in enhancing business competitiveness and organizational performance. This bibliometric analysis aims to provide a comprehensive understanding of global trends and emerging themes in innovation behavior research from 2015 to 2024. Using the Dimensions database, 11,798 articles were identified and analyzed with VOSviewer software. The results reveal that Australia, China, the United Kingdom, and the United States are the top contributors to this research, with strong international collaboration networks highlighting its global nature. Brock University, Jiangsu University, and Erasmus University Rotterdam stand out for their collaborative networks and strategic research directions. In the author-based analysis, research efforts primarily focus on the relationship between entrepreneurial orientation, transformational leadership, and innovation behavior. Frontiers in Psychology and Sustainability emerge as influential journals, covering topics such as digital transformation, organizational behavior, and sustainable business practices. Groundbreaking studies have developed frameworks linking innovation behavior with knowledge sharing, digital transformation, and conflict management. Keyword co-occurrence analysis highlights "innovation", "performance", and "leadership" as frequently occurring terms, reflecting a core focus on understanding how innovation directly impacts organizational outcomes and the importance of transformational leadership in fostering innovation behavior. The findings provide valuable insights into global innovation behavior research, identifying emerging interdisciplinary themes like digital transformation and sustainability. Future research should explore global collaboration networks, interdisciplinary approaches, and the influence of leadership styles on innovation behavior.
Mengoptimalkan Platform E-Learning Melalui Pembelajaran Adaptif untuk Demografi yang Beragam. Rodriguez, Marta; Rizky, Agung; Tanjung, Yul Ifda; Sumliyah, Sumliyah
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 1 (2025): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i1.905

Abstract

The rapid growth of e-learning and distance education platforms highlights the need for educational systems that are more inclusive and accessible to diverse demographics and ethnic groups. However, as adoption increases, challenges related to accessibility and personalized learning experiences have become more evident, especially among underrepresented groups. This study explores how adaptive learning technologies can optimize e-learning and distance education platforms to overcome these challenges and improve accessibility for diverse learners. A mixed-methods approach was used, combining surveys, interviews, and case studies with students and educators across various contexts. The study also reviews current adaptive learning technologies and their integration into online environments. The findings show that adaptive technologies significantly enhance learning experiences by personalizing content and delivery according to individual needs, thereby addressing barriers of accessibility and engagement. Moreover, these technologies help bridge educational gaps, ensuring a more equitable learning process for students from different backgrounds. The study concludes that implementing adaptive learning technologies can improve the inclusivity and accessibility of e-learning platforms, making them more effective for diverse demographic and ethnic groups. Further research is recommended to refine these technologies and examine their long-term effects on educational equity.
Digital Transformation Journey of SMEs in Indonesia During the Post Pandemic Era Rizky, Agung; Gunawan, Ahmad; Santiago Ikhsan, Ramiro
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/522w1t49

Abstract

The COVID-19 pandemic marked a significant turning point for small and medium enterprises (SMEs) in Indonesia, compelling many to rapidly transi- tion from traditional offline operations to digital business models. This study aims to analyze the digitalization journey of SMEs in the post-pandemic era by examining the opportunities and challenges they encounter during this transformation. A descriptive qualitative approach was employed, using secondary data sourced from official reports such as BPS, the Ministry of Cooperatives and SMEs, and the economy SEA Report, complemented by relevant academic literature. The findings reveal that digitalization has opened substantial oppor- tunities for SMEs, including expanded market reach, improved operational ef- ficiency, and enhanced customer engagement through e-commerce platforms, digital payment systems, and social media marketing. However, persistent bar- riers remain, such as limited digital literacy, uneven internet infrastructure, high implementation costs, and consumer trust issues in online transactions. This study concludes that while digitalization offers a vital pathway for SME growth and resilience, addressing these barriers requires collaborative efforts among business owners, policymakers, and digital platform providers. Future research should employ quantitative methods and explore sector-specific case studies to deepen understanding of digital transformation strategies.
Enhancing Brand Loyalty through Customer Satisfaction Strategies in Digital Business Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Rizky, Agung; Mkhize, Thabo
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.558

Abstract

In the era of rapidly developing digital business, understanding the relationship between Customer Satisfaction Management Strategy (CSMS) and Brand Loyalty (BL) is crucial for a company success. Digital business platforms present unique opportunities and challenges, making it essential to explore strategies that foster strong customer relationships and loyalty. This research aims to investigate the impact of CSMS on BL in a digital business context using the SmartPLS approach. The study seeks to provide both theoretical and practical insights into the dynamics of customer satisfaction and loyalty in digital environments. Data was collected through online surveys of customers from various digital business platforms. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS, which is particularly suited for examining complex relationships between latent variables. The results of the analysis show that there is a significant relationship between CSMS and BL. These findings highlight the importance of fostering meaningful interactions between brands and customers to enhance loyalty in digital business environments. The practical implication of this research is the necessity for companies to design marketing strategies that prioritize meeting customer needs and preferences. This approach not only strengthens customer loyalty but also equips businesses to navigate the challenges of competitive digital markets. The study contributes valuable insights for business practitioners and adds to the literature on marketing management in the ever-evolving digital era.
Leveraging Big Data Analytics to Strategically Expand Digital Microcredit Access for MSMEs Rizky, Agung; Ramaditya, Muhammad; Kamal, Abdullah Arif
ADI Journal on Recent Innovation Vol. 7 No. 1 (2025): September
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v7i1.1325

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in driving economic development and job creation, especially in emerging economies. However, limited access to formal credit remains a persistent challenge due to the reliance on conventional financial assessments that often exclude MSMEs with informal or incomplete financial histories. This study aims to investigate how big data analytics can be effectively leveraged to strategically expand digital microcredit access for MSMEs, offering more inclusive and accurate credit evaluation models. The research adopts a qualitative descriptive methodology, incorporating a comprehensive literature review and multiple case studies of fintech platforms that utilize alternative data sources such as e commerce transactions, mobile phone activity, utility bill payments, and social media engagement to construct alternative credit scoring systems. The findings indicate that big data enables improved risk profiling, faster loan processing, and wider financial inclusion by reaching unbanked and underbanked MSMEs. Additionally, the integration of machine learning algorithms in analyzing real time behavioral data enhances decision making precision and operational efficiency in digital lending. However, the study also raises critical issues regarding data privacy, ethical use, and transparency in automated credit decisions. In conclusion, the use of big data analytics offers transformative potential to reshape digital microcredit services, empowering MSMEs through accessible, scalable, and intelligent financial solutions that align with broader goals of sustainable economic inclusion and digital transformation.