Jurnal Akuntansi Dan Manajemen
Vol 36 No 3 (2025): JAM Vol 36 No 3 Desember 2025

PENGARUH KEPERCAYAAN, PERSEPSI KEMUDAHAN, DAN PENANGANAN KELUHAN TERHADAP KEPUASAN KONSUMEN PADA PEMBELIAN ONLINE DI TOKOPEDIA

Sutan Ali Guna Pohan (Unknown)
Rudy Badrudin (Unknown)

Article Info

Publish Date
30 Dec 2025

Abstract

This study analyzes the impact of trust, perceived ease of use, and complaint handling on consumer satisfaction in online purchases on Tokopedia. The method used is a quantitative approach with primary data collected through a questionnaire. The research was conducted with a sample of consumers who had made purchases on Tokopedia, using purposive sampling technique. The results of the testing show that trust, perceived ease of use, and complaint handling has a significant positive effect on consumer satisfaction.

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Journal Info
Jurnal Akuntansi Dan Manajemen
Website

Abbrev

jam

Publisher

Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi dan Manajemen is an Economic, Management, and Accounting Journal published by the Sekolah Tinggi Ilmu Ekonomi Yayasan Keluarga Pahlawan Negara as a medium to study various phenomena or problems as well as the results of research related to Economics, Management, and Accounting in a ...