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All Journal Jurnal Akuntansi Dan Manajemen
Sutan Ali Guna Pohan
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Economics, Econometrics & Finance

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PENGARUH KEPERCAYAAN, PERSEPSI KEMUDAHAN, DAN PENANGANAN KELUHAN TERHADAP KEPUASAN KONSUMEN PADA PEMBELIAN ONLINE DI TOKOPEDIA Sutan Ali Guna Pohan; Rudy Badrudin
Jurnal Akuntansi Dan Manajemen Vol 36 No 3 (2025): JAM Vol 36 No 3 Desember 2025
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v36i3.165

Abstract

This study analyzes the impact of trust, perceived ease of use, and complaint handling on consumer satisfaction in online purchases on Tokopedia. The method used is a quantitative approach with primary data collected through a questionnaire. The research was conducted with a sample of consumers who had made purchases on Tokopedia, using purposive sampling technique. The results of the testing show that trust, perceived ease of use, and complaint handling has a significant positive effect on consumer satisfaction.
Co-Authors Rudy Badrudin