<![CDATA[This research is motivated by the results of a needs assessment questionnaire from a third-grade teacher at SD Negeri 4 Bajulan, which showed problems in learning mathematics on multiplication and the lack of use of interactive learning media. The purpose of this study was to determine the validity, practicality, and effectiveness of interactive multimedia with the snakes and ladders game assisted by the Genially website on the multiplication arithmetic operation material for third-grade students at SD Negeri 4 Bajulan. This development research produced an interactive multimedia product with the snakes and ladders game assisted by the Genially website. The method used for this research is R&D with the ADDIE model which consists of 5 stages, namely (1) Analysis, (2) Design, (3) Development, (4) Implementation, (5) Evaluation. Data collection techniques use questionnaires, interviews, and tests. The data analysis technique used is a Likert scale. The source of validity data is obtained from media expert questionnaires and material expert questionnaires. The source of effectiveness data is obtained from the results of the evaluation which is compared with the KKM and then sought for classical completeness. And the practicality of the media is obtained from the teacher and student practicality questionnaire. The results of the research on the Development of Interactive Multimedia with the Snakes and Ladders Game Assisted by the Genially Website are as follows: (1) Interactive Multimedia with the Snakes and Ladders Game Assisted by the Genially Website obtained a percentage score of material validation results of 100% and the results of media validation obtained a percentage score of 86% meaning it is included in the "Very Valid" criteria. (2) Interactive Multimedia with the Snakes and Ladders Game Assisted by the Genially Website is stated to be very practical and can be used directly without revision. The percentage score obtained from the practical questionnaire given by the teacher was 98%. From the practicality results obtained from the student response questionnaire, the percentage score was 95.83%, meaning it falls into the “Very Practical” criteria. (3) The effectiveness results of Interactive Multimedia with Snakes and Ladders Games Assisted by the Genially Website obtained a post-test score of 86% with the “Very Effective” criteria. Based on the results of this study, it shows that the Development of Interactive Multimedia with Snakes and Ladders Games Assisted by the Genially Website on the Multiplication Arithmetic Operation Material for Grade III Students of SD Negeri 4 Bajulan has proven to be very valid, practical, and effective. Thus, this media is declared suitable as an interactive learning aid.]]>
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