HOW EASE OF USE, USEFULNESS TOWARD ATTITUDE OF SHOPPING AT ONLINE RETAIL

Ida Zuniarti (Bina Sarana Informatika of University, Jakarta, Indonesia)
Dede Suleman (Bina Sarana Informatika of University, Jakarta, Indonesia)
Susan Rachmawati (Bina Sarana Informatika of University, Jakarta, Indonesia)
Sabil (Bina Sarana Informatika of University, Jakarta, Indonesia)
Sri Rusiyati (Sekolah Tinggi Manajemen Informatika dan Komputer Nusa Mandiri, Jakarta Indonesia)

Dinasti International Journal of Education Management and Social Science
Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April

This study aims to analyze the relationship between ease of use and usefulness of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 90 respondents from the city of Jakarta with the criteria of respondents aged over 17 years and have made a purchase of fashion products online. The results of the study stated that ease of use and usefulness influence consumer attitudes. the results of this study can be a reference for further research.