SEMANIS
Vol. 3 No. 1 (2025): Februari 2025

STRATEGI PEMASARAN TERHADAP KENAIKAN HARGA BAHAN POKOK SERTA MINAT BELI MENJELANG BULAN RAMADHAN DI PASAR INDUK CIBITUNG BEKASI

Taufik Ramdhani (Universitas Pelita Bangsa)
Senny Amelia Dwiyanti (Universitas Pelita Bangsa)
Tri Mulyani Kartini (Universitas Pelita Bangsa)



Article Info

Publish Date
09 Mar 2025

Abstract

Ahead of Ramadan, the phenomenon of rising staple food prices in the market has become a recurring pattern and almost always happens every year. This condition affects people's purchasing power. The purpose of this study is to find out why the price of basic necessities in the market ahead of Ramadan always experiences an increase in market prices. As we know, the increase ahead of Ramadan and Eid al-Fitr is not a new song, but has become a habit. Based on this problem, the purpose of this study is to identify the factors that cause the increase in the price of basic necessities in the Bekasi Main Market. This study uses a qualitative method, with data sources from reference journals and direct interviews with business actors in the market. Some of the factors causing price increases include high demand that is not balanced with the availability of goods, raw material factors, production processes, distribution, and government policies.

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Journal Info

Abbrev

semanis

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science

Description

Prosiding yang diselenggarakan oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Bangsa. Diadakan satu kali dalam setahun sebagai wadah publikasi hasil penelitian yang telah dipresentasikan pada acara Seminar Manajemen Bisnis ...