Analisis Manajemen Lintas Budaya dan Tantangan yang Dimiliki oleh Perusahaan Coca Cola

Antony Sentoso (Universitas Internasional Batam)
Jhohari Jhohari (Universitas Internasional Batam)
Lara Meilani (Universitas Internasional Batam)
Melissa Melissa (Universitas Internasional Batam)
Nasyah Amanda (Universitas Internasional Batam)
Winna Angelina (Universitas Internasional Batam)

Jurnal Pengabdian Masyarakat Indonesia
Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)

Cultural developments are very diverse in a country, therefore companies also have different cultures in a country. This writing was written to find out about the culture of the Coca Cola company and the challenges this company must face. The method used in this writing is the literature method, where the author looks for information through previous articles. From the results of this analysis, the author found that the Coca Cola company has a culture that is quite different from other companies and this company also has several big challenges.