Jurnal Pengabdian Masyarakat Indonesia
Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)

Ekspansi Pemasaran dan Pemanfaatan Platform Digital untuk Mendukung Pelestarian Budaya dan Peningkatan Ekonomi Kampung Adat Banceuy

Lani Nurlani (Politeknik Negeri Subang)
Agin Sugiwa (Politeknik Negeri Subang)
Sari Azhariyah (Politeknik Negeri Subang)
Rendi Perdiansah (Politeknik Negeri Subang)
Muhammad Taufik Hidayat (Politeknik Negeri Subang)
Riski Fitriani (Politeknik Negeri Subang)
Andi Hermawan (Politeknik Negeri Subang)
Tegar Kusuma (Politeknik Negeri Subang)
Tasya Novita Ananda (Politeknik Negeri Subang)



Article Info

Publish Date
17 Nov 2025

Abstract

Banceuy Traditional Village is a traditional village in Subang Regency with rich cultural heritage and significant natural tourism potential. However, the community still faces various challenges in developing this potential, particularly in the relatively simple packaging of local products and the limited use of digital technology for marketing. This community service activity aims to increase community capacity through product packaging training and the implementation of an integrated digital platform, the Warisanbanceuy.com website, which can be used for product management, news, cultural events, homestays, and more. The results of the activity demonstrate that the community is able to create attractive and marketable product packaging and utilize the digital platform to expand marketing reach and promote culture. This technology implementation has resulted in increased community digital literacy and opened up new economic opportunities based on local potential.

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Journal Info

Abbrev

jpmi

Publisher

Subject

Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Jurnal Pengabdian Masyarakat Indonesia (JPMI) adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat yang telah memiliki nomor E-ISSN : 2828-2957 dan P-ISSN : 2828-2949 Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, ...