Jurnal Manajemen Bisnis
Vol. 7 No. 1: March 2016

Kepuasan Pelanggan pada Westlake Resto: Menggunakan Model Transaksi Spesifik

Yunahar, Rifqi Aulawi (Unknown)
Handayani, Siti Dyah (Unknown)



Article Info

Publish Date
13 Mar 2016

Abstract

This study aims to determine the effect of the analysis of food quality, responsiveness, design physic and price to customer satisfaction The Westlake Resto in Yogyakarta.The population of this research is that consumers who ever bought and came to The Westlake Resto in Yogyakarta. The samples in this study of 100 respondens and techniques used are Convenience sampling (sampling by going directly to the place of research). The analysis tool used is multiple linear regression analysis method. This included: validity and reliability test, hypothesis testing through F test and t test and analysis of the coefficient of determinan (R2 ). Based on the analysis conducted found that:Testing the hypothesis by using Test F can be known whether or not a model feasible. Hypothesis testing with t test shows that the four independent variables of food quality (X1), responsiveness (X2), physical design (X3) which proved positively and significantly influence the dependent variable while the price variable (X4) proved negatively and significantly influence the dependent variable customer satisfaction (Y). Adjusted R Square result is 34% customer satisfaction variables able to be explained by four independent variables.

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Journal Info

Abbrev

mb

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, ...