Journal of Innovation, Business Management and Entrepreneurship
Vol. 1 No. 2 (2025): Innovation

Leveraging SWOT and Business Model Canvas to Improve Operational Efficiency through Digital Transformation

Azmi Muhammad Islam (Management Department, Universitas Muhammadiyah Yogyakarta)
Khusnul Khotimah (Management Department, Universitas Muhammadiyah Yogyakarta)



Article Info

Publish Date
26 Nov 2025

Abstract

Digitalization in the banking sector has become a critical driver of operational efficiency and improved service quality. This study aims to evaluate the role of digital transformation in enhancing operational efficiency at Bank Syariah Indonesia (BSI), Yogyakarta Kaliurang Branch, with a specific focus on the implementation of the Byond application as a replacement for BSI Mobile. The adoption of Byond has significantly accelerated transaction processes, enhanced customer experience, and reduced administrative workloads for bank staff. Moreover, digitalization supports human resource optimization by enabling more automated and error-minimized workflows. The findings reveal that while digital initiatives have produced substantial positive impacts, challenges remain, particularly in customer adoption of new technologies. These challenges necessitate more intensive outreach and educational strategies. Therefore, although digitalization has markedly contributed to operational efficiency at BSI, sustainable development strategies are still required to ensure that its benefits are fully realized by all stakeholders.

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Journal Info

Abbrev

IMBAS

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Innovation, Business Management and Entrepreneurship (IMBAS) is an English-language peer-reviewed Open Access scientific journal established in 2025 with twice yearly publication in May and November by the Management Development Center of Aisyiyah University Yogyakarta in collaboration ...