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All Journal Journal of Innovation, Business Management and Entrepreneurship
Khusnul Khotimah
Management Department, Universitas Muhammadiyah Yogyakarta
Economics, Econometrics & Finance

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Leveraging SWOT and Business Model Canvas to Improve Operational Efficiency through Digital Transformation Azmi Muhammad Islam; Khusnul Khotimah
Journal of Innovation, Business Management and Entrepreneurship Vol. 1 No. 2 (2025): Innovation
Publisher : Journal of Innovation, Business Management and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31101/imbas.v1i2.4218

Abstract

Digitalization in the banking sector has become a critical driver of operational efficiency and improved service quality. This study aims to evaluate the role of digital transformation in enhancing operational efficiency at Bank Syariah Indonesia (BSI), Yogyakarta Kaliurang Branch, with a specific focus on the implementation of the Byond application as a replacement for BSI Mobile. The adoption of Byond has significantly accelerated transaction processes, enhanced customer experience, and reduced administrative workloads for bank staff. Moreover, digitalization supports human resource optimization by enabling more automated and error-minimized workflows. The findings reveal that while digital initiatives have produced substantial positive impacts, challenges remain, particularly in customer adoption of new technologies. These challenges necessitate more intensive outreach and educational strategies. Therefore, although digitalization has markedly contributed to operational efficiency at BSI, sustainable development strategies are still required to ensure that its benefits are fully realized by all stakeholders.
Co-Authors Azmi Muhammad Islam