At Tadbir: Journal of Islamic Education Management
Vol. 1 No. 1 (2023): June

Implementasi Strategi Pemasaran Pendidikan Melalui Kegiatan Ekstrakulikuler Di MA Raden Rahmat Selorejo Mojowarno Jombang

Zahrotun Ni’mah Afif (STIT Al-Urwatul Wutsqo Jombang Indonesia)
Dian Febriansah (STIT Al-Urwatul Wutsqo Jombang)



Article Info

Publish Date
24 Jul 2023

Abstract

This research aims to describe the Implementation of a Marketing Strategy Through Extracurricular Activities which is motivated by marketing carried out to overcome competition between educational institutions. Because marketing is very influential on the number of students, with good and structured marketing management, the number of students will increase. This research is intended to answer the following problems: 1) What are the extracurricular activities at MA Raden Rahmat Mojowarno Jombang? 2) How is the implementation of the educational marketing strategy through extracurricular activities at MA Raden Rahmat Mojowarno Jombang? These problems were discussed through research conducted at MA Raden Rahmat Selorejo Mojwarno Jombang where this school was used as a source of data information to obtain portraits, descriptions, answers, and results from the Implementation of Education Marketing Strategies Through Extracurricular Activities. This study uses qualitative research while data collection techniques using methods, interviews, observation, and documentation. All data will be analyzed descriptively, namely by pouring the results into sentences that are arranged in such a way that they can become sentences that are neatly arranged. The results of the research show that: 1) extracurricular activities at MA Raden Rahmat Mojowarno Jombang are sufficient, so these extracurricular activities can be used as capital to compete with other schools. 2) The implementation of the education marketing strategy through extracurricular activities at MA Raden Rahmat Mojowarno Jombang has been going well from planning to evaluating extracurricular activities

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Journal Info

Abbrev

attadbir

Publisher

Subject

Education Other

Description

At-Tadbir berfokus pada bidang Kepemimpinan, Manajemen Hubungan Masyarakat, Perilaku Organisasi, Budaya Organisasi, Manajemen Sumber Daya Manusia, dan Manajemen Keuangan dalam konteks lembaga pendidikan Islam. Jurnal ini bertujuan menyediakan wadah akademik bagi peneliti, akademisi, dan praktisi ...