Journal of Innovative and Creativity
Vol. 5 No. 2 (2025)

Jejak Pengalaman Wirausahawan: Menguak Dinamika Keputusan Pemasaran pada Startup Business

Sanny Tanner Sapulete (Institut Agama Kristen Negeri (IAKN) Ambon)
Meike Elsa Toisuta (Institut Agama Kristen Negeri (IAKN) Ambon)



Article Info

Publish Date
30 May 2025

Abstract

This study aims to examine the influence of knowledge and work experience on entrepreneurial decision-making. The research employed multiple linear regression analysis. The results indicate that knowledge and work experience simultaneously have a significant effect on entrepreneurial decision-making (p < 0.05). However, multicollinearity testing revealed a tolerance value of 0.000 for the knowledge variable, indicating perfect multicollinearity with the work experience variable. As a result, the knowledge variable was excluded from the model due to its lack of independent contribution to the dependent variable. These findings suggest that work experience exerts a more dominant influence in entrepreneurial decision-making, providing practical skills and contextual understanding that surpass the impact of theoretical knowledge alone. Thus, work experience plays a more substantial role in enabling individuals to make effective entrepreneurial decisions.

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Journal Info

Abbrev

joecy

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...