<![CDATA[This study aims to explore the implementation of entrepreneurship projects based on local wisdom in Social Studies (IPS) learning as an effort to strengthen students’ financial literacy and numeracy skills. The research employed a descriptive qualitative approach with a case study design at SMP Negeri 2 Dawuan, Subang. The research subjects involved 32 eighth-grade students and two Social Studies teachers. Data were collected through participatory observation, document analysis, and semi-structured interviews, and analyzed using data reduction, data presentation, verification, and thematic analysis. The findings indicate that the implementation of traditional Sundanese food production projects effectively improved students' abilities in calculating cost of goods sold, determining profit margins, and analyzing sales data numerically. Furthermore, the integration of Social Studies learning successfully connected the disciplines of economics, geography, sociology, and history in an applied manner. The study also revealed that students developed an emotional connection to local culture, enhancing their pride in preserving traditional foods. The Project-Based Learning (PjBL) model based on local wisdom proved effective as a contextual learning approach that holistically strengthens students’ financial skills, numeracy, and cultural awareness.]]>
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