Analysis of Information Technology Investment Management Strategy in Organizations: Case Studies with a Qualitative Approach

Muhammad Amanulloh Mz (Sistem dan Teknologi Informasi, Institut Teknologi dan Bisnis PGRI Dewantara Jombang, Indonesia)
Arbiati Faizah (Sistem dan Teknologi Informasi, Institut Teknologi dan Bisnis PGRI Dewantara Jombang, Indonesia)
Nur Ismianah (Magister Pendidikan Agama Islam, Universitas Islam Negeri Walisongo Semarang, Indonesia)

Journal of Innovative and Creativity
Vol. 5 No. 2 (2025)

Information technology (IT) investment plays a strategic role in improving organizational performance in the digital era. This research aims to analyze effective IT investment management strategies in supporting the achievement of organizational goals. Using a qualitative approach through case studies in the public and private sectors, the study found that integration between business and IT strategies drives operational efficiency and innovation. The main challenges faced include rapid technological change, budget constraints, and lack of human resource capabilities. However, great opportunities arise from the use of artificial intelligence, cloud computing, and national digital transformation support. This study recommends the implementation of value-based IT investment management to ensure that each investment makes a tangible contribution to improving the organization's performance in a sustainable manner.