Pemberdayaan UMKM Desa Curug Sulanjana di Era Digital melalui Sosialisasi KKN: Membangun Semangat dan Kreativitas Berwirausaha: Pengabdian

Deti Kurniati
Ovi Fitriyah
Adhelia Permata Shafrina Afiro
Novi Fitriyah
Wafiro
Bilqis Novriana Pratama

Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202

A socialization activity for MSMEs with the theme “Building Entrepreneurial Spirit and Creativity in the Digital Age” was held by KKN students as a form of community service. The event was attended by 24 participants from the UMKM community of Curug Sulanjana Village. The objective was to provide an understanding of digital technology utilization, foster entrepreneurial spirit and creativity, and assist participants in building their business identity through logo creation. The methods employed included presentations, interactive discussions, and direct mentoring. The results of the activity showed that participants gained new insights into digital marketing strategies, were more motivated to innovate, and successfully created simple business logos as visual identities. This activity not only benefited the SMEs but also provided valuable experience for the KKN students in community empowerment.