<![CDATA[This study aims to analyze the influence of Service Quality, School Reputation, and Religious Values on Parental Preferences in choosing MI Muhammadiyah 1 Kota Probolinggo as an educational institution for their children. The study employs a quantitative approach with multiple linear regression analysis to examine the relationship between independent and dependent variables. Data were collected through a questionnaire distributed to 105 parents of students at MI Muhammadiyah 1 Kota Probolinggo. The analysis results show that Service Quality, School Reputation, and Religious Values have a significant impact on Parental Preferences. Among these three variables, Religious Values have the greatest influence, followed by Service Quality and School Reputation. The F-test indicates that all three independent variables simultaneously have a significant impact on parental preferences, with an R² value of 0.674, indicating that 67.4% of the variation in parental preferences can be explained by the regression model used. This study concludes that Religious Values play a major role in influencing parental decisions in choosing a school, and improvements in service quality and school reputation also contribute significantly to parental preferences. These findings provide recommendations for educational institutions to strengthen religious values, service quality, and school reputation to enhance parental attraction and preferences.]]>
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