TRUST BUILDING DAN FILOSOFI KERJA PENGUSAHA BATIK ETNIS JAWA, ARAB DAN CINA DI KOTA PEKALONGAN

Susminingsih

Jurnal Penelitian
Vol 9 No 1 (2012): Volume 9 Nomor 1 2012

This study focused on: (1) the formation of trust building which is related to working philosophy of Javanese, Arabic and Chinese batik entrepreneurs in Pekalongan, and (2) the factors that influence the trust building between those ethnic. Some theories such as social exchange theory, social capital theory of entrepreneurship and theories on work ethic are employed to assess both problems. The results are that Javanese, Arabs and Chinese batik entrepreneurs have different aspects that encourage cooperation between themselves. The major motive is for profit and expanding the business. This means that the consideration they work together is more economic and transactional motives. Meanwhile, trust building is affected by both external and internal factors.