Bakti Cendana: Jurnal Pengabdian Masyarakat
Vol 9 No 1 (2026): Bakti Cendana: Jurnal Pengabdian Masyarakat

Merchant Education and Digital Marketing Guidance for SM Snacks and Ribs Corner in Salatiga City

Gunarto, Alexandra Nesta Levina (Unknown)
Ardana, Alfario David (Unknown)
Fevriera, Sotya (Unknown)
Pertiwi, Angelita Titis (Unknown)
Putri, Christina Ari Pramono (Unknown)



Article Info

Publish Date
22 Feb 2026

Abstract

This community service activity aims to provide digital marketing training to traders mentored by the Trade Office of Salatiga, offer digital marketing assistance, and create a minimum of 3 digital marketing contents for 2 traders fostered by the Trade Office of Salatiga. This activity was carried out in 3 stages (training, socialization, and mentoring). Digital marketing training activities have been done for all traders fostered by the Salatiga Trade Office. The socialization of mentoring activities was carried out through WhatsApp chat, and then followed up by visiting traders who responded positively. The results of the mentoring successfully encouraged the SM Snacks owner to try digital marketing using Business WhatsApp, and the manager of the Ribs Corner food outlet wanted to try the boost feature on her Business Instagram. Community service activities also help complement SM's Business WhatsApp snack with product catalog features, Anyflip-based digital catalog, and promotional posters, as well as creating 2 video contents to be uploaded to the Ribs Corner business Instagram. Because the team in the mentoring process has developed two social medias, each with minimum of 2 contents for two traders, then it can be concluded that the team has achieved the objectives of the activity.

Copyrights © 2026






Journal Info

Abbrev

BC

Publisher

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Environmental Science Nursing Social Sciences

Description

Ruang lingkup dan fokus kajian pada Bakti Cendana: Jurnal Pengabdian Masyarakat yaitu hasil pengabdian kepada masyarakat yang meliputi penerapan pada bidang-bidang berikut ini: Bidang ilmu-ilmu pertanian dan peternakan Bidang ilmu-ilmu sains dan teknologi Bidang ilmu-ilmu ekonomi Bidang ilmu-ilmu ...