BUNGANOMICS: KETIKA BUNGA JADI SIMBOL CINTA DAN PELUANG BISNIS

Ariyantiningsih, Febri
Nikmah, Firdaus Kamil Indatun
Wulandari, Dila
Aisyah, Siti Nur

Jurnal Mahasiswa Entrepreneur
Vol 4 No 11 (2025): NOVEMBER 2025

The phenomenon of "Bunganomics" illustrates how flowers are not only a symbol of love and beauty but also a promising business opportunity. In the modern era, flowers have high economic value due to their increasing demand for various needs, such as gifts, decoration, and even emotional expression. The younger generation is now capitalizing on this potential by creating creative businesses, from online flower shops and flower boxes to artificial flower arrangements that attract the digital market. This article discusses how the symbolic meaning of flowers can be combined with modern business strategies and how this trend can become part of a sustainable creative economy.