<![CDATA[This study developed a web based digital learning media COUNTZKEY for special journal material for class XII Economics at SMAN 2 Bangkalan, using a Research and Development (R&D) approach with the ADDIE model. Based on the phenomenon of minimal variation in conventional teaching media and the demands of digital learning for generation Z, this study aims to describe the development process, test the feasibility of material, media, and language aspects through expert validation, and analyze student responses. Subjects included two material experts, one media expert, one language expert, and 20 class XII IPS students. The instruments in the form of a Likert scale validation sheet and a Guttman scale response questionnaire were analyzed descriptively percentage. Expert validation produced an average of 88.7% or the "very feasible" category. The results of material expert validation were 88.8%, media 86.3%, and language 90.9%. Meanwhile, student responses produced 89% or the "very feasible" category, indicating ease of access and increased learning motivation, in line with constructivism theory which emphasizes active learning through meaningful interactions with the digital environment. It can be concluded that the COUNTZKEY web platform is highly suitable for use as a learning tool for specialized journals, supporting student independence, and has the potential to be developed for other economics topics]]>
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