Jurnal Pengabdian Masyarakat Inovasi
Vol. 5 No. 1 (2026): February 2026

Peningkatan Kreativitas Siswa SMK Melalui Pengenalan Dasar Digital Marketing Berbasis AI

Siregar, Dodi (Unknown)
Rahayu, Sri (Unknown)
Saputra, Imam (Unknown)
Sari, Dian Purnama (Unknown)
Sari, Vina Winda (Unknown)



Article Info

Publish Date
18 Feb 2026

Abstract

This community service program aimed to enhance the creativity of vocational high school students through the introduction of basic artificial intelligence (AI)-based digital marketing. The implementation method included literature review, partner needs assessment, and hands-on training involving 20 participants. The results revealed a significant improvement in participants’ understanding, where initially 80% were categorized as low, but after the training, 60% were categorized as good. Satisfaction responses also indicated that most participants felt satisfied or highly satisfied with the materials and delivery methods. This program demonstrates that introducing AI-based digital marketing can serve as an effective approach to foster 21st-century skills among vocational school students. However, the limitation of this activity lies in its short duration, which restricted the coverage of advanced materials, yet it provides a strong foundation for future community service initiatives.

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Journal Info

Abbrev

inovasi

Publisher

Subject

Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Kewirausahaan, koperasi dan UMKM, Pendidikan berkarakter dan berdaya saing, Seni budaya pendukung pariwisata, Pengentasan kemiskinan & kemandirian ekonomi, Rekayasa sosial & pengembangan pedesaan, Kearifan local, Indigenous studies (studi suku bangsa), Global village (konsep pengembangan ...