Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Vol. 4 No. 01 (2025): Juni

DIGITALISASI MARKETING DALAM MENGEMBANGKAN POTENSI UMKM DI DESA JATIDROJOK KEDUNGPRING LAMONGAN

Ahmad Muthi’Uddin (Universitas Nahdlatul Ulama Sunan Giri Bojonegoro)
Naning Kurniawati (Universitas Nahdlatul Ulama Sunan Giri)
Mahmud Samsuri (STAI Nahdlatul Ulama Kotabumi Lampung)



Article Info

Publish Date
15 Mar 2025

Abstract

Digital Marketing is one of the marketing media trends that is currently in great demand by the public to support various activities. With E-Marketing, communications and transactions can be carried out at any time and can reach all corners of the world. Based on data taken from the Jatidrojog Village Community, the local residents have the majority of household businesses in the field of processed food production, such as crackers, tofu and snacks. The problems that UMKM still often encounter in running their business are related to HR, capital and marketing issues. The needs desired by the subject are digital marketing, such as WhatsApp business and creating a website as a means of branding, marketing and increasing product sales from the Jatidrojog Village UMKM community. Through this UMKM mentoring program, we have succeeded in making a real contribution to branding and digital product sales. In order to create economic prosperity for small communities. This is expected to provide social, economic, social harmony and environmental benefits.

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Journal Info

Abbrev

pkm

Publisher

Subject

Religion Arts Humanities Education Social Sciences Other

Description

The mission of Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat is to serve as the premier peer-reviewed, interdisciplinary journal to advance theory and practice related to all forms of outreach and engagement. This includes highlighting innovative endeavours; critically examining emerging ...