International Journal of Chinese Interdisciplinary Studies
Vol. 1 No. 2 (2024): IJCIS

Utilizing Chinese Videos as Promotion Strategy for Pancuran 7 Baturraden

Bagus Reza Hariyadi (Universitas Jenderal Soedirman)
Monika Herliana (Universitas Jenderal Soedirman)
Pradhika Ilham Parasdyatama Mardiyanto (Universitas Jenderal Soedirman)



Article Info

Publish Date
12 May 2024

Abstract

There are a lot of captivating natural tourism potentials in Banyumas Regency. One of them is Pancuran 7 (Pitu/Seven), which situated in the Banyumas Regency's Baturraden tourist region. Pancuran 7 is overseen by PT Palawi Risorsis, a company involved in several aspects of natural tourism, including trade, event organizing, agribusiness, agroindustry, outbound center, and tour travel. Pancuran 7 is renowned for its seven exquisite waterfalls that are found naturally. But there haven't been any international visitors, especially Chinese tourists, since the outbreak. To enhance the number of Chinese tourists visiting Pancuran 7 Baturraden, promotional videos in Mandarin must be produced. The following techniques are utilized to acquire data: internet browsing, literature study, documentation, interviews, and observation. The communicative method is employed by the author in translating. Subtitles and voiceovers were then employed by the author on the video. Producing a promotional film for Pancuran 7 Baturraden with Chinese voiceover and subtitles and posting it to modern social media platforms like Instagram and Tiktok is the end product of the work practice. The number of visitors from China is anticipated to rise as a result of these videos.

Copyrights © 2024






Journal Info

Abbrev

ijcis

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

The focus and scope of International Journal of Chinese Interdisciplinary Studies - IJCIS is to publish high-quality articles that contribute theoretically and practically to the general public on a regional, national, and global scale. The scope of fields covered by IJCIS includes Learning Method, ...