Jurnal Ilmiah Manajemen Dan Kewirausahaan
Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan

Pengaruh Pengetahuan, Sosialisasi, dan Reformasi Perpajakan terhadap Kepatuhan Wajib Pajak Generasi Z: Peran Kesadaran Wajib Pajak sebagai Variabel Moderasi

Sri Winarni (Unknown)
Muhammad Rifaldi (Unknown)
Tiolina Evi Nausta Pardede (Unknown)



Article Info

Publish Date
03 Mar 2026

Abstract

This study aims to analyze the effects of tax knowledge, tax socialization, and tax reform on the tax compliance of Generation Z individual taxpayers in the Jabodetabek region, with taxpayer awareness serving as a moderating variable. The study employs a quantitative approach with a sample of 175 individual taxpayers selected through stratified random sampling, and the data are analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that tax knowledge, tax socialization, and tax reform have a positive and significant effect on taxpayer compliance, while taxpayer awareness is not proven to significantly moderate the relationship between the independent variables and taxpayer compliance. These findings suggest that Generation Z’s tax compliance is more strongly influenced by cognitive and systemic factors, such as tax understanding and system modernization, rather than by internal awareness as a reinforcing factor. Therefore, this study emphasizes the importance of digitally based tax education strategies and adaptive tax reform initiatives that align with the characteristics of Generation Z.

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Journal Info

Abbrev

jimak

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMAK) : ISSN: 2809-2392 (cetak), ISSN: 2809-2392 (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Trianandra. Jurnal ini adalah jurnal studi ilmu manajemen, bisnis dan Kewirausahaan. ...