Jurnal Pengabdian Barelang
Vol 8 No 1 (2026): Jurnal Pengabdian Barelang

Digital Marketing Empowerment to Strengthen the Branding of Small and Medium Enterprises Selling Palm Sugar in Sirongge Village, Banjarnegara: Pemberdayaan Digital Marketing untuk Penguatan Branding UMKM Gula Semut di Desa Sirongge, Banjarnegara

Falaach, Falaach (Unknown)

Article Info

Publish Date
28 Feb 2026

Abstract

Dusun Deles di Desa Sirongge merupakan sentra produksi gula semut yang memiliki potensi besar, namun masih menghadapi kendala dalam pemasaran dan pemanfaatan teknologi digital. Kegiatan pengabdian ini bertujuan meningkatkan kemampuan produsen dalam digital marketing serta memperkuat branding produk. Metode yang digunakan meliputi wawancara, observasi, dan dokumentasi. Hasil kegiatan menunjukkan bahwa produsen masih terbatas dalam akses pasar, kemampuan promosi, dan pengelolaan merek. Melalui pelatihan digital marketing, penguatan kemasan, dan peningkatan strategi promosi, kapasitas UMKM gula semut meningkat dan memiliki peluang memperluas pasar secara berkelanjutan.

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Journal Info
Jurnal Pengabdian Barelang
Website

Abbrev

jpkm

Publisher

Universitas Putera Batam

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Languange, Linguistic, Communication & Media Social Sciences

Description

JPB is a platform to publish the results of Community Service activities for academics and national practitioners. JPB accepts articles for various service focuses according to the theme of the publication period. The articles to be published are original works and have never been published. The ...