Journal of Economic, Bussines and Accounting (COSTING)
Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting

PENGARUH KUALITAS PRODUK, PROMOSI DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE

Laudya, Windy (Unknown)
Purba, Mohd. Nawi (Unknown)
Garcia, Riyo Pramono (Unknown)
Auza, Ara (Unknown)

Article Info

Publish Date
21 Dec 2025

Abstract

Banyaknya persaingan e-commerce atau aplikasi pembelian menyebabkan konsumen memiliki banyak pilihan dalam menentukan dimana akan melakukan pembelian. Penelitian ini dilatarbelaknagi untuk menganalisis pengaruh kualitas produk, promosi dan kepercayaan konsumen terhadap keputusan pembelian di Shopee. Metode penelitian adalah kuantitatif. Jumlah sampel sebnayak 97 responden. Teknik analisis data menggunakan analisis regresi berganda. Hasil penelitian memperoleh kualitas produk, promosi dan kepercayaan konsumen berpengaruh secara parsial dan simultan terhadap keputusan pembelian di Shopee.

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Journal Info
Journal of Economic, Bussines and Accounting (COSTING)
Website

Abbrev

COSTING

Publisher

Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi

Subject

Economics, Econometrics & Finance

Description

COSTING : Journal of Economic, Bussines and Accounting reviewed covers theoretical and applied research in the field of Economics, Business and Accounting. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. ...