Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis
Vol 13, No 1 (2018): Jurnal PLANS

KEPUASAN PENGUNJUNG TEMPAT WISATA PEMANDIAN HAIROS WATERPARK MEDAN

Amanah, Dita (Unknown)
Budiarta, Kustoro (Unknown)
Harahap, Dedy Ansari (Unknown)



Article Info

Publish Date
12 May 2018

Abstract

This article analyzes the satisfaction of visitors to the tourist attractions of Hairos Waterpark Medan. The sample in this study was 90 respondents with a purposive sampling as a sampling technique that is only addressed to respondents who have made visit to Hairos Waterpark. Data analysis technique used is a simple linear regression because it only analyzed service quality to the visitor satisfaction in Hairos Waterpark. The regression result was Y = 3.006 + 0.269X + e. The t test result was 3.452 and the coefficient of determination was 0.119. These results indicate that service quality positively and significantly influence to the visitor satisfaction in Hairos Waterpark Medan. Therefore, Hairos Waterpark management really needs to consider the quality of service in influencing people to visit Hairos Waterpark and further affecting visitors satisfaction. Limitations and suggestions are also discussed in this article. Keywords: Service Quality, Satisfaction, Waterpark, Simple Linear Regression

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Journal Info

Abbrev

plans

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The PLANS Journal contains from relevant management research results. Journal of PLANS is published by the Department of Management Faculty of Economics Universitas Negeri Medan which is published periodically twice a year in every May and ...