AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi

Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Produk pada PT Wijaya Safetyndo Gas di Kota Makassar

Arief, Syarifuddin (Unknown)
Akhyar, M. (Unknown)
Sanusi, M. Dakhri (Unknown)
Idris, M. Abduh (Unknown)
Maryam, Maryam (Unknown)

Article Info

Publish Date
25 Feb 2026

Abstract

This study aims to analyze the effect of product, price, promotion, and distribution on purchasing decisions at PT Wijaya Safetyndo Gas Makassar. Multiple linear regression analysis was employed to examine the influence of these independent variables on purchasing decisions. The data were analyzed using SPSS version 28. The results indicate that the marketing mix variables—product, price, promotion, and distribution—do not have a statistically significant effect on purchasing decisions, either simultaneously or partially. This is evidenced by the F-test significance value of 0.353 and t-test significance values for all independent variables exceeding the 0.05 threshold. Therefore, it can be concluded that the marketing mix does not significantly influence purchasing decisions at PT Wijaya Safetyndo Gas in Makassar City.

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Journal Info
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Website

Abbrev

AKSIOMA

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and ...