<![CDATA[This study examines Indonesian consumers' intention to purchase electric motorcycles by identifying the factors that influence it, using an integrated Theory of Planned Behavior (TPB)–Technology Acceptance Model (TAM) framework. A cross-sectional survey (n = 143) was conducted, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The measurement model showed acceptable reliability and validity. The findings revealed that attitude was the strongest direct predictor of purchase intention (? = .353), followed by subjective norms (? = .315) and perceived behavioral control (? = .214), explaining 54.7% of the variance in intention (R² = .547). Technology beliefs influenced intention indirectly through TPB pathways: perceived usefulness strongly predicted attitude (? = .709), while perceived ease of use positively predicted perceived behavioral control (? = .490), supporting both mediation effects. The model also demonstrated predictive relevance in cross-validation. Theoretically, the study extends TPB–TAM evidence to Indonesia's two-wheeler context by showing that TAM beliefs operate through attitude and control. Practically, the findings suggest three levers to raise purchase intention: quantified value communication (e.g., total cost of ownership, reliability, daily convenience), friction reduction (test rides, charging and service enablement), and social-proof activation (peer/community endorsement).]]>
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