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All Journal Jurnal Keuangan dan Perbankan MODUS-Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Wahana : Tridarma Perguruan Tinggi Aptisi Transactions on Technopreneurship (ATT) Jurnal Informatika Ekonomi Bisnis Journal of Global Business and Management Review EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) International Journal Of Science, Technology & Management (IJSTM) Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship and Sustainability Studies Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Maranatha
Marcellia Susan
Universitas Kristen Maranatha, Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Other

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INFORMASI LABA AKUNTANSI DAN ARUS KAS SERTA PENGARUHNYA PADA HARGA SAHAM Susan, Marcellia
Jurnal Keuangan dan Perbankan Vol 13, No 2 (2009): May 2009
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.407 KB) | DOI: 10.26905/jkdp.v13i2.935

Abstract

The purpose of this research was to investigate whether publication andannouncement of accounting profit and cash flow could be considered as drivers of stockprice. The result of this research showed that accounting profit announcement could influencethe stock price of telecommunication companies. The result also indicated that stock price wasinfluenced by the interaction between accounting profit and cash flow from investment.
Pengaruh Online Consumer Review terhadap Minat Beli melalui Virtual Hotel Operator Anggraeni, Adisa Dini; Susan, Marcellia
WAHANA Vol 73 No 2 (2021): Wahana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/wahana.v73i2.4188

Abstract

Budget hotel is predicted to be one of the largest market shares in South Asian Market’s hospitality sector, which leads to the birth of Virtual Hotel Operators (VHO), an online platform which specifically offers for budget hotels accommodation. As VHO becomes one of the platforms to be used to book budget hotels online, people are often finding previous comments consumer to consult. Therefore, this research aims to see the influence of Online Consumer Review Dimension towards Purchase Intention via one of VHOs in Indonesia. This research uses descriptive quantitative approach, the data is collected through questionnaire from google form, there were 107 respondents’ chosen using judgmental sampling. The hypothesis testing is done using multiple regressions, using Valence, Volume and Timeliness of Online Consumer Review as independent variable and Hotel Booking Intention as dependent variable. The result shows that Valence, Volume and Timeliness of Online Consumer Review simultaneously influence Hotel Booking Intention through VHO. Meanwhile, only Timeliness influences Hotel Booking Intention through VHO partially. To sum up, the Online Consumer Review is still used as reference before booking hotel online through VHO. Particularly, the Timeliness is quite important, since it could give the timely description about the hotels.
Pengaruh Online Consumer Review terhadap Minat Beli melalui Virtual Hotel Operator Adisa Dini Anggraeni; Marcellia Susan
WAHANA Vol 73 No 2 (2021): Wahana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/wahana.v73i2.4188

Abstract

Budget hotel is predicted to be one of the largest market shares in South Asian Market’s hospitality sector, which leads to the birth of Virtual Hotel Operators (VHO), an online platform which specifically offers for budget hotels accommodation. As VHO becomes one of the platforms to be used to book budget hotels online, people are often finding previous comments consumer to consult. Therefore, this research aims to see the influence of Online Consumer Review Dimension towards Purchase Intention via one of VHOs in Indonesia. This research uses descriptive quantitative approach, the data is collected through questionnaire from google form, there were 107 respondents’ chosen using judgmental sampling. The hypothesis testing is done using multiple regressions, using Valence, Volume and Timeliness of Online Consumer Review as independent variable and Hotel Booking Intention as dependent variable. The result shows that Valence, Volume and Timeliness of Online Consumer Review simultaneously influence Hotel Booking Intention through VHO. Meanwhile, only Timeliness influences Hotel Booking Intention through VHO partially. To sum up, the Online Consumer Review is still used as reference before booking hotel online through VHO. Particularly, the Timeliness is quite important, since it could give the timely description about the hotels.
The Influence of Image and Reputation on the Competitiveness of Political Party Dedeh Maryani; Marcellia Susan; Ratih Hurriyati
International Journal of Science and Society Vol 2 No 2 (2020): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (843.269 KB) | DOI: 10.54783/ijsoc.v2i2.115

Abstract

The objective of this study is to describe the influence of image and reputation on the competitiveness of a political party. This study uses a quantitative approach with explanatory survey method design, the entire community of West Java Province who has suffrage on the election is the population by taking 400 respondents for the samples, while the random multistage cluster is used as the sampling. Data analysis used in this study is descriptive and verification analyzes, while Partial Least Square (PLS) is used for the hypothesis test. The result shows that there is a significant positive influence of the independent variable of the image of a political party (X1) and variable of the reputation of a political party (X2) on the dependent variable, the competitiveness of political party (Y). We recommend that the image of a political party must be built continuously in order to build a high long-term reputation of the political party, and eventually, it will make the high competitiveness of the political party. It can be done through various programs for the community that could make public trust in political parties increase, for example, the policies made by the government altogether with the legislature must be in favor of the interests of the community. The limitation of this study is the marketing of politics. This is an earlier analysis result.
The Pengaruh Social Media Marketing Melalui Instagram Terhadap Purchase Intention yang Dimediasi Brand Awareness di Interkultural Edukasi Partner Mikhael Mikhael; Marcellia Susan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 1 (2022): August 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i1.1802

Abstract

The potential for consumer interaction and the intensity of the use of social media is a promising opportunity for companies to carry out social media marketing. In other words, companies that do not use social media marketing will lose the opportunity to reach their consumers so that consumers will not recognize the product. In turn, it will have an impact on the decline in the purchase intention of these consumers. The purpose of this study was to determine the effect of social media marketing, brand awareness, and purchase intention. The sample was 127 respondents from Bandung who had accessed the Interkultural Edukasi Partner's Instagram account in the past year but had never been registered as a student. The data is processed using a variance-based structural equation model (SEM) with partial least squares (PLS). The results show that there is no direct influence of social media marketing on purchase intention, there is an influence of social media marketing on brand awareness, there is an influence of brand awareness on purchase intention, and there is an influence of social media marketing on purchase intention through brand awareness.
PENGARUH BRAND IMAGE DAN BRAND ASSOCIATION TERHADAP PURCHASE INTENTION PENGGUNA MARKETPLACE WEDDINGKU DI INDONESIA Muhammad Imaaduddin; Marcellia Susan; Ratih Tresnati
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7205

Abstract

This study aims to determine how Brand Image and Brand Association influence Purchase Intention. The method of research employed is quantitative research. As a sampling strategy for this study, a target sample of 300 individuals was chosen. The subjects of this study are Indonesian Weddingku Marketplace users. In this study, multiple regression analysis is employed as an analytical method. Analysis of the data indicates that Brand Image and Brand Association have a substantial impact on Purchase Intention. This research provides positive information to Marketplace Weddingku and other companies seeking information on the influence of Brand Image and Brand Association variables on Purchase Intention, as well as recommendations for company leaders in the formulation of future policies based on the research's conclusions and suggestions.
Determinan NonPerformingLoan Bank yang terdaftar di Bursa Efek Indonesia Sebelum dan Selama Pandemi Covid-19 Deandra Afifah Zerlinda Maidin; Marcellia Susan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 3 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i3.2603

Abstract

This study aims to analyze how the influence between Non-Performing Loans and Bank Size, Operating Income Operational Costs (BOPO), Basic Loan Interest Rates (SBDK), and Inflation along with the differences between the five variables in the years before the pandemic, namely 2018 and 2019, and during the pandemic, namely 2020 to 2021. Research Methods using a purposive sampling technique, 37 conventional banks listed on the IDX were obtained for research. Multiple linear regression, paired sample t-test, and Wilcoxon Rank Spearman test are data analysis techniques used. The findings show that all variables simultaneously affect non-performing loans. Variables of Operating Costs, Operating Income and Inflation partially have a positive effect on Non-Performing Loans, but the variables of Bank Size and Basic Loan Interest Rates have no effect on Non-Performing Loans. These various tests show variations between all variables before and during the Covid-19 Pandemic.
PENGARUH SERVICE QUALITY TERHADAP BRAND IMAGE SERTA DAMPAKNYA PADA RE-PURCHASE INTENTIONS DI REXCYCLE Reza Pratama Wiradire; Marcellia Susan Karnadi
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 1 (2023): Vol. 5 No. 1 Maret 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The cycling trend itself became the stimulus for the birth of Rex Cycle, a bicycle shop located in Bandung. The Rex Cycle shop has also moved from Jalan Naripan Bandung to Jalan Pandu Bandung with the hope that consumers and the community will have a new experience and service quality which of course can support a good brand image and make consumers able to make repeat purchases. In this study, the method that will be used is a quantitative method using a descriptive and verification approach. The problems studied are based on several variables, namely service quality as a variable (X), brand image as a variable (Y), and re-purchase intentions as a variable (Z). This type of data collection is done by means of a questionnaire. In this study, the respondents are consumers who have purchased a bicycle from the Rex Cycle bicycle shop. The questions and statements that will be asked will use a Likert scale of 1 – 5. The analysis used is Structural Equation Modeling (SEM). The results show that service quality has a significant effect on brand image, service quality has a significant influence on re-purchase intention, and brand image has an influence on re-purchase intention. Keywords: service quality, brand image, re-purchase intention. ABSTRAK Tren bersepeda sendiri menjadi stimulus lahirnya Rex Cycle, sebuah toko sepeda berlokasi di Bandung. Toko Rex Cycle juga berpindah dari jalan Naripan Bandung ke jalan Pandu Bandung dengan harapan para konsumen serta komunitas memiliki experience dan service quality yang baru yang tentunya dapat menunjang citra merek yang baik dan membuat konsumen dapat melakukan pembelian ulang. Dalam penelitian ini, metode yang akan digunakan adalah metode kuantitatif dengan menggunakan pendekatan deskriptif dan verifikatif. Pada permasalahan yang diteliti bersumber pada beberapa variabel, yaitu service quality sebagai variabel (X), brand image sebagai variabel (Y), dan re-purchase intentions sebagai variabel (Z). Pengumpulan data jenis ini dilakukan dengan kuesioner. Dalam penelitian ini, responden merupakan para konsumen yang telah membeli sepeda toko sepeda Rex Cycle. Pertanyaan dan pernyataan yang akan diajukan akan menggunakan skala likert 1 – 5. Analisis yang digunakan adalah Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa service quality memiliki pengaruh signifikan terhadap brand image, service quality memiliki pengaruh signifikan terhadap re-purchase intention, dan brand image memiliki pengaruh terhadap re-purchase intention.
PENGARUH BRAND LEADERSHIP DAN BRAND TRUST TERHADAP REPURCHASE INTENTION KONSUMEN PRODUK MAKANAN DI TOKOPEDIA Yohanna Nathania; Marcellia Susan
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 1 (2023): Vol. 5 No. 1 Maret 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital industry is growing rapidly until it can easily meet the community's needs. Especially since the COVID-19 pandemic, which has been going on since early 2020 in Indonesia, has forced people to use technology to meet their daily needs, one of which is the use of the Tokopedia application to buy food products. The purpose of this study was to analyze the effect of brand leadership and brand trust on repurchase intentions by active users of Tokopedia with a sample of 108 respondents. In distributing the questionnaire using a Likert scale and using PLS. Based on the examination of the data, there is a positive influence of brand leadership on repurchase intentions and a positive influence of brand trust on repurchase intentions. This research can provide information about the dimensions that Tokopedia can improve to strengthen each variable in the future. This research has limitations and recommendations for future researchers to produce better research.
Analisis Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Ulang Konsumen Wingko Babad Cap Kereta Api Semarang Bryan Jonathan Umarjaya; Marcellia Susan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.934 KB) | DOI: 10.36418/syntax-literate.v7i4.6736

Abstract

Pariwisata merupakan salah satu sektor bisnis yang ikut terpengaruh oleh kemajuan zaman ini. Di Indonesia, jumlah turis terus meningkat tiap tahunnya. Jumlah turis yang banyak seharusnya menjadi sumber pendapatan bagi toko oleh-oleh, tetapi tidak demikian dengan Wingko Babad cap Kereta Api yang merupakan toko oleh-oleh di Semarang. Penelitian ini dilakukan untuk melihat relasi antara strategi pemasaran dan keputusan pembelian ulang konsumen dengan melakukan studi kasus pada perusahaan tersebut. Populasi mencakup seluruh konsumen perusahaan. Sampel diambil sebanyak 100 orang. Pengambilan data dengan kuesioner, pengolahan data dengan analisis regresi linier berganda dengan bantuan program SPSS 24. Hasilnya menunjukkan bahwa hanya produk dan promosi yang berpengaruh terhadap keputusan pembelian ulang konsumen. Aspek yang perlu diperbaiki untuk meningkatkan keputusan pembelian ulang adalah desain dan ukuran kemasan untuk alternatif pembelian eceran. Untuk aspek promosi, frekuensi pemasangan iklan di media online maupun offline.
Co-Authors Adinda Julian S Adisa Dini Anggraeni Anggraeni, Adisa Dini Arief Kurniawan Bryan Jonathan Umarjaya Deandra Afifah Zerlinda Maidin Dede R Oktini Esvandiari, Megia Hartawati, Hartawati Herlina Herlina Herlina Istiharini . Jacinta Winarto Jacinta Winarto Julian S, Adinda Luis Ricardo Masri Pakik Budi Raharjo Lyman, Reyner Alexander Maryani, Dedeh Mega Mega Mikhael Mikhael Muhammad Imaaduddin Muhardi Mulyaningsih, Hendrati Dwi Nunung Nurhayati Raharjo, Luis Ricardo Masri Pakik Budi Ratih Hurriyati Ratih Tresnati Reyner Alexander Lyman Reza Pratama Wiradire Setiawan, Sandy Setya Rahmalida, Hanti Suherman, Meiliana Valen Winda Wicaksono, Satrio Kris Yohanna Nathania