Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi
Vol 5, No 1: February 2026

Penerapan Jaringan Serat Optik untuk Pemasaran Digital Usaha Single Parent dengan Memanfaatkan Artificial Intelligence

Natali, Yus (Unknown)
Hambali, Akhmad (Unknown)
Saputra, Putri Pramudita Dzikra Afifa (Unknown)
Putra, Andika Maulana (Unknown)
Rosalya, Eka Tiara (Unknown)
Herdiawan, Muhamad Arjuna (Unknown)
Liestyowati, Liestyowati (Unknown)



Article Info

Publish Date
04 Mar 2026

Abstract

Limited digital infrastructure and low financial management capacity hinder the development of home-based businesses operated by members of the Independent Single Parent Community (KSPM) in Belendung Village, Tangerang City. Most members did not maintain structured financial records and relied solely on WhatsApp for marketing due to unstable internet access. This community service program aimed to enhance business capacity through the provision of a Gigabit Passive Optical Network (GPON)-based fiber-optic internet connection, digital bookkeeping training, and mentoring in Artificial Intelligence (AI)-assisted marketing. The program was implemented using a participatory empowerment approach, including infrastructure deployment, six training sessions, and post-training mentoring. Evaluation was conducted through questionnaires, observation, and turnover monitoring. The results show that 70% of participants adopted digital bookkeeping practices after the intervention, and the majority demonstrated improved skills in utilizing AI applications to produce more attractive product photos and promotional materials. Economically, 80% of participants reported an average turnover increase of approximately 5%, while 20% experienced an increase of 10% or more. These findings indicate that integrating digital infrastructure support with technology-based capacity building contributes positively to business management and marketing performance among single-parent entrepreneurs. 

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Journal Info

Abbrev

lamahu

Publisher

Subject

Earth & Planetary Sciences Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi (Lamahu, P-ISSN: 2828-6839, E-ISSN: 2828-6677) is a peer-reviewed journal published by Department of Earth Science and Technology, Universitas Negeri Gorontalo. Lamahu provides open access to the principle that research published in this journal is ...