Jurnal Sains Terapan Pariwisata
Vol. 11 No. 1 (2026): Jurnal Sains Terapan Pariwisata

An Analysis of the 4A Concept (Attraction, Amenity, Accessibility, and Ancillary) at the Mangrove Sungai Bersejarah Ecotourism Destination

Muhammad, Fahmi (Unknown)
Yusrizal, Firdaus (Unknown)
Nawawi, Ahmad (Unknown)
Nurita, Riau (Unknown)
Arini Yulia, Nur (Unknown)



Article Info

Publish Date
27 Feb 2026

Abstract

This research aims to analyze the actual conditions of the 4A aspects (Attraction, Amenity, Accessibility, and Ancillary) at the Mangrove Sungai Bersejarah Ecotourism Destination (MSB) in Kayu Ara Permai Village, Sungai Apit District, Siak Regency. The research uses a qualitative approach with a case study design. Data was collected through in-depth interviews with MSB administrator, communities, government officials, academics, and tourists, direct observation in the field, and documentation studies. Data analysis was conducted using descriptive qualitative methods, grouping findings based on each 4A aspects. The results showed that the attraction aspect was the main strength of the destination, characterized by the integrity of the mangrove ecosystem, the beauty of the coastal landscape, the educational and historical value inherent in the area. However, tourist attractions were still dominated by passive natural potential and had not been packaged thematically. The amenity aspect has provided basic facilities such as track path, toilets, prayer rooms, and meeting rooms, but their quality, safety, and cleanliness are still limited. The accessibility aspect shows that the destination can be reached by land route, but it is still constrained by a lack of signposts, limited public transportation, and internal access that is not yet inclusive. Meanwhile, the ancillary aspect is supported by community initiatives through conservation groups, but it is not yet supported by formal tourism institutions, adequate managerial capacity, and cross-sector policy synergy. Overall, the integration of the 4A aspects still needs to be strengthened to support the development of sustainable mangrove ecotourism.

Copyrights © 2026






Journal Info

Abbrev

jstp

Publisher

Subject

Humanities Education Library & Information Science Public Health Social Sciences Veterinary Other

Description

Jurnal Sains Terapan Pariwisata adalah jurnal nasional terlengkap untuk semua yang peduli dengan inovasi dan pengembangan aspek pariwisata serta isu pariwisata terkini, seperti Destinasi Wisata, Perhotelan, Gastronomy dan MICE. Jurnal ini berisi penelitian teoritis dan terapan, mendorong penelitian ...