Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education
Vol. 14 No. 1 (2026): Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Educatio

The Influence of Socioeconomic Factors on Maternal Health Promotion Strategies in Rural Pekalongan District, Central Java

Suparni, Suparni (Unknown)
Ersila, Wahyu (Unknown)
Isyti’aroh, Isyti’aroh (Unknown)
Aisyah, Risqi Dewi (Unknown)
Khuzaiyah, Siti (Unknown)
Andrianirina, Rhino (Unknown)



Article Info

Publish Date
05 Mar 2026

Abstract

Background: In 2020, Indonesia’s maternal mortality rate (MMR) was 189 per 100,000 live births, well above the SDGs target of 70. High-risk pregnancies significantly contribute to maternal deaths, especially in rural areas with socioeconomic challenges. Disparities in education, income, and healthcare access influence pregnant women’s health-seeking behaviors. ObjectiveThis study aimed to examine the relationship between socioeconomic determinants and pregnancy risk and to develop an evidence-based, community-focused health promotion model that addresses these socioeconomic factors in rural settings. Methods: A cross-sectional study involved 130 pregnant women in the Puskesmas Tirto 1 area, Pekalongan Regency, Central Java. Data collection used structured questionnaires, analyzed via binary logistic regression. A theoretical framework guided community-based health promotion recommendations. Results:  The analysis revealed that age, parity, education, and income collectively affected pregnancy risk (p=0.033). Individually, only income had a significant effect (p=0.039; Exp(B)=0.380; 95% CI: 0.150–0.962), indicating higher income reduces high-risk pregnancy likelihood. Age, parity, and education were not significant predictors. Conclusion: Economic factors are the strongest predictors of pregnancy risk among the variables studied. Maternal health programs in rural areas should incorporate socioeconomic-based strategies through community empowerment, improved healthcare access, and targeted health education.

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