This study discusses the role of transformational leadership in driving radical innovation and the implementation of Blue Ocean strategy in organizations. Transformational leadership focuses on providing inspiration, motivation, and developing an adaptive and innovative work environment. This study uses a literature study approach by analyzing various literature related to transformational leadership, radical innovation, and business strategy. The results of the study indicate that transformational leaders have an important role in creating innovation through intellectual stimulation, inspirational motivation, and ideal influence on employees. In addition, the Blue Ocean strategy allows organizations to create new markets that are free from intense competition by presenting innovative values. However, there are obstacles in the implementation of radical innovation, such as organizational resistance, less adaptive corporate culture, and limited resources. By understanding these factors, organizations can optimize transformational leadership to achieve sustainable competitive advantage.
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