Da’wah is an integral part of Islamic teachings that aims to spread the values of truth and goodness. In an increasingly complex and digital world, the methods and approaches of da’wah have also changed. This article comprehensively reviews how the principles of ethics and communication science are applied in the context of modern da’wah. By combining textual approaches from the Qur’an and Hadith and contemporary communication theory, this article offers a new perspective on how to da’wah that is more humane, contextual, and relevant to the needs of the times. It also emphasizes the importance of digital literacy, inclusive attitudes, and cultural awareness as part of today’s da’wah strategy.
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