<![CDATA[Conceptual understanding is a crucial skill in mathematics learning, particularly in multiplication at the elementary school level. However, in practice, many students still struggle to fully comprehend the meaning of multiplication. This study aims to develop and examine the effectiveness of a digital comic based on the Contextual Teaching and Learning (CTL) approach as an instructional medium to improve students’ conceptual understanding of multiplication. The research employed a quasi-experimental design using a one-group pretest-posttest approach involving 20 second-grade elementary students. Data were collected through conceptual understanding tests administered before and after the intervention. Data analysis included normality testing and paired sample t-test. The findings indicate a significant difference between pretest and posttest scores, with an average N-Gain of 0.43, categorized as moderate. These results suggest that CTL-based digital comics are effective in enhancing students' conceptual understanding of multiplication. This innovation supports meaningful and engaging learning, aligned with the characteristics of 21st-century learners.]]>
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