The agricultural sector in Semende Darat Ulu relies heavily on Robusta coffee commodities. While the unique matrilineal inheritance system, known as 'Tunggu Tubang', places women as the sole inheritors of land and houses, a sociological gap remains: women's ownership does not equate to managerial authority in the coffee trade. This research aims to design a capacity-building model that shifts the paradigm from 'agronomic technical assistance' (male-dominated) to 'asset management and financial literacy' (female-led). Using a Conceptual Research approach with a Logical Framework Analysis (LFA), this study proposes the "Matrilineal Asset Management Model" (MAMM). The results suggest that capacity building must focus on three pillars: (1) Reinterpreting the Tunggu Tubang norm from 'custodian' to 'manager', (2) Financial literacy training for household production, and (3) Creating a family-based partnership where women manage finances and men manage cultivation. This model offers a sociological solution to increase coffee farming sustainability by empowering the actual asset owners.
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