Jurnal Manajemen Bisnis Krisnadwipayana
Vol 12 No 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MATERNAL DISASTER OUTLET GRAND GALAXY CITY, BEKASI

Salas Alkausar (Kampus UNKRIS, Jatiwaringin Jakarta Timur)
Arief Syah Safrianto (Universitas Krisnadwipayana)

Article Info

Publish Date
12 Aug 2024

Abstract

This study was conducted the effect of brand image and product quality on customer loyality at the Maternal Disaster outlet Grand Galaxy City, Bekasi. The study was conducted to customers of Maternal Disaster Grand Galaxy City, Bekasi. Obtaining data using a questionnaire with a semantic differential scale. The sampling technique used is accidental sampling. From the results of that brand image and product quality simultaneously have a significant effect on customer loyalty In addition, brand image and product quality partially also have a significant effect on customer loyalty.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...