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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Salas Alkausar
Kampus UNKRIS, Jatiwaringin Jakarta Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MATERNAL DISASTER OUTLET GRAND GALAXY CITY, BEKASI Salas Alkausar; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study was conducted the effect of brand image and product quality on customer loyality at the Maternal Disaster outlet Grand Galaxy City, Bekasi. The study was conducted to customers of Maternal Disaster Grand Galaxy City, Bekasi. Obtaining data using a questionnaire with a semantic differential scale. The sampling technique used is accidental sampling. From the results of that brand image and product quality simultaneously have a significant effect on customer loyalty In addition, brand image and product quality partially also have a significant effect on customer loyalty.
Co-Authors Arief Syah Safrianto