Journal Publicuho
Vol. 8 No. 4 (2025): November - January - Journal Publicuho

STRATEGI PEMERINTAHAN GIRIREJO DALAM MEWUJUDKAN DESA MANDIRI BUDAYA

Nevia Salsabila Mahanani (Universitas Amikom Yogyakarta)
Mei Maemunah (Universitas Amikom Yogyakarta)



Article Info

Publish Date
23 Nov 2025

Abstract

This study examines the strategy of Kalurahan Girirejo, Imogiri, Bantul, in realising an Independent Cultural Village in accordance with Law No. 13 of 2012 and Yogyakarta Governor Regulation No. 93 of 2020. The research employed a descriptive qualitative method with data collected through interviews, observations, and documentation, analysed using the strategic management framework of Wheelen & Hunger (2003). Kalurahan Girirejo has strong cultural potential, including the heritage of the Mataram Kingdom, traditional arts, keris, batik, and cultural tourism attractions. The development strategy is structured around four main pillars: Cultural Village, Tourism Village, Prima Village, and Preneur Village. The implementation covers cultural preservation, tourism development, women’s empowerment, and support for micro, small, and medium enterprises (MSMEs). Despite challenges such as limited budget, human resources, and competition with other cultural destinations, Kalurahan Girirejo has managed to sustain its programs. Based on the indicators of Governor Regulation No. 93/2020, in 2024, Girirejo obtained accreditation as a Cultural Village. This strategic approach not only safeguards cultural heritage but also strengthens the community’s socio-economic resilience, making it a replicable model for other Independent Cultural Villages in Yogyakarta.

Copyrights © 2025






Journal Info

Abbrev

journal

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Aim Journal Publicuho is a double-blind peer-reviewed publication that aims to disseminate all information that contributes to the understanding and development of the study of public administration and public policy and social issues through the publication of research articles or critical reviews. ...