Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya
Vol 11 No 1 (2026): Volume 11 No 1

Analisis Sentimen Pengguna Terhadap Aplikasi Tripadvisor Sebagai Media Informasi Pariwisata

Sanjaya, I Gede Wahyu (Unknown)
Ananda, I Nyoman (Unknown)
Agung, I Gusti Ngurah Pertu (Unknown)



Article Info

Publish Date
16 Mar 2026

Abstract

TripAdvisor is a widely used digital application for tourists to access information on destinations, accommodations, and travel experiences. User reviews on the Google Play Store reflect direct perceptions of the application, making them a valuable source for evaluating user satisfaction. This study analyzes 493 tourism-related reviews using a text mining approach, including text preprocessing and sentiment classification. The results show a dominance of positive sentiment, primarily related to ease of use, completeness of information, and the effectiveness of search features. Negative sentiment appears less frequently and is mainly associated with account issues, transactions, and refund processes. These findings indicate that user satisfaction is more influenced by the quality of service and application features than by the tourism destinations themselves. The study provides insights for application developers and offers a systematic understanding of tourist perceptions toward digital tourism applications.

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Journal Info

Abbrev

parbud

Publisher

Subject

Arts Social Sciences Other

Description

Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya adalah jurnal ilmiah yang mempublikasikan artikel ilmiah tentang objek materi pariwisata pada ranah agama dan budaya. Objek materi ini muncul menjadi kecenderungan-kecenderungan pariwisata agama, yang dalam intern umat Hindu disebut ...