Self-diagnosing mental health disorders has become increasingly common among Gen Z women active on social media. This qualitative phenomenological study explores their subjective experiences and the impact of self-diagnosis on emotional regulation and social relationships. Fifteen female participants aged 18–24, who had consciously self-diagnosed based on exposure to mental health content on TikTok, Instagram, and X (formerly Twitter), were interviewed using semi-structured in-depth methods. Data were analyzed through Creswell’s phenomenological procedures. Three major themes emerged: self-diagnosis as a form of self-understanding, emotional regulation through psychological labeling, and shifts in social dynamics due to lack of validation from close environments and increased reliance on online communities. The findings suggest that self-diagnosis serves both as a coping strategy and a reflection of limited access to professional services and low mental health literacy. This study contributes to emotional regulation and identity development theories in the digital era, highlighting the urgency of inclusive mental health education and adolescent-friendly policies.
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