This study aims to increase students' acceptance of tradition at SMA Negeri 1 Mejobo Kudus, through group guidance services with cognitive restructuring techniques. Tradition plays an important role in the formation of character, morals, and collective identity, but globalization and modernization have led to a decline in the participation and appreciation of the younger generation towards tradition. This study uses a quantitative approach with a One Group Pre-test Post-test design involving 8 students as a sample selected by stratified random sampling. The results of the Wilcoxon Signed Rank Test show a significant increase in the acceptance score towards tradition from an average of 103.125 (low category) to 184.125 (very high category), with a significance value of 0.012 <0.05. So it can be concluded that group guidance services with cognitive restructuring techniques are effective in changing students' negative mindsets towards tradition to be more positive and rational, thereby increasing students' involvement and appreciation of traditional values.
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