<![CDATA[Abstract The welfare of fishers in Indonesia, including those in Bone Regency, continues to face various challenges due to limited access to capital, fluctuations in fish prices, and vulnerability to climate change. This study aims to analyze fisheries business diversification strategies as an effort to improve the welfare of fishers and coastal communities. The research was conducted from April to May 2025 in three coastal villages of Bone Regency, involving 60 fisher respondents. Data were collected through structured interviews, observations, and focus group discussions (FGDs). The analysis employed a descriptive qualitative method and simple economic analysis to evaluate additional income from diversification activities such as fish processing, seaweed farming, and digital marketing. The results show that business diversification can increase fishers’ income by 25–40% compared to relying solely on marine catches. In addition, strengthening fisher group institutions and improving access to digital marketing training play a significant role in enhancing the competitiveness of local products. This study recommends a coastal economic development model based on business diversification and digital technology, aligned with the Ministry of Marine Affairs and Fisheries’ blue economy program.]]>
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