Journal of Indonesian Economy and Business
Vol 29, No 1 (2014): January

GLOBAL MARKETING AND ADVERTISING UNDERSTANDING CULTURAL PARADOXES

Widya Paramita (Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia)

Article Info

Publish Date
19 Jan 2014

Abstract

A book review on Global Marketing and Advertising to Understand Cultural Paradoxes.

Copyrights © 2014




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Journal Info
Journal of Indonesian Economy and Business
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Abbrev

Publisher

Universitas Gadjah Mada

Subject

Economics, Econometrics & Finance

Description

Journal of Indonesian Economy and Business (JIEB) is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international ...