The Influence of Gen Z Characteristics and Company Strategy on Turnover Intention

Yoga Anggara (Management Study Program, Faculty of Economics and Business, Labuhanbatu University, Indonesia)
Novrihan Leily Nasution (Management Study Program, Faculty of Economics and Business, Labuhanbatu University, Indonesia)
Meisa Fitri Nasution (Management Study Program, Faculty of Economics and Business, Labuhanbatu University, Indonesia)

International Journal Of Science, Technology & Management (IJSTM)
Vol. 7 No. 2 (2026): March 2026

This study aims to analyze the influence of Generation Z characteristics and company adaptation strategies on the turnover intention of Generation Z employees at the startup company APINDIGITAL.ID. Using an explanatory quantitative approach with a saturated sample of 25 respondents, the data were analyzed through multiple linear regression with SPSS. The t-test results show that Generation Z characteristics have a positive and significant effect on turnover intention (Sig. = 0.018 < 0.05), while company adaptation strategies do not have a significant effect partially (Sig. = 0.075 > 0.05). However, simultaneously both have a significant effect (F test, Sig. = 0.013 < 0.05) with a coefficient of determination (R²) of 32.6%. Generation Z characteristics are the dominant factor. This finding emphasizes the importance of understanding Generation Z characteristics for startups in designing adaptive retention strategies to reduce turnover intention.