The Influence Of Local Wisdom And Promotion On The Purchase Decisions Of Culinary Foods By Generation Z In Denai Lama Tourism Village

Larasati Br. Br. Siagian (Universitas Medan Area)
Adelina Lubis (Universitas Medan Area)
Ikbar Pratama (Universitas Medan Area)

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 14 No 1 (2026): Januari

This research aims to determine the "Influence of Local Wisdom and Promotion on the Purchase Decisions of Culinary Foods by Generation Z in Denai Lama Tourism Village" by referring to the variable indicators in this study. This study uses a quantitative research method assisted by the Smart-PLS program in data processing. The research results show that local wisdom on purchasing decisions has an influence of 0.983 with a t-statistics value of 66.514 and a p-value of 0.000 < 0.05. Promotion on purchasing decisions has an influence of 0.005 with a t-statistics value of 0.291 and a p-value of 0.771 > 0.05. Thus, H1 and H2 are accepted.