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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Larasati Br. Br. Siagian
Universitas Medan Area
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Influence Of Local Wisdom And Promotion On The Purchase Decisions Of Culinary Foods By Generation Z In Denai Lama Tourism Village Larasati Br. Br. Siagian; Adelina Lubis; Ikbar Pratama
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9130

Abstract

This research aims to determine the "Influence of Local Wisdom and Promotion on the Purchase Decisions of Culinary Foods by Generation Z in Denai Lama Tourism Village" by referring to the variable indicators in this study. This study uses a quantitative research method assisted by the Smart-PLS program in data processing. The research results show that local wisdom on purchasing decisions has an influence of 0.983 with a t-statistics value of 66.514 and a p-value of 0.000 < 0.05. Promotion on purchasing decisions has an influence of 0.005 with a t-statistics value of 0.291 and a p-value of 0.771 > 0.05. Thus, H1 and H2 are accepted.
Co-Authors Adelina Lubis Pratama, Ikbar