<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) in rural areas face serious challenges regarding limited market access due to low digital literacy and minimal utilization of information technology as a marketing instrument. This community service activity aims to assist MSME actors in Lopok Village, Lape District, Sumbawa Regency, in implementing social media-based digital marketing strategies to enhance their competitiveness in the digital economy era. The implementation method employs a Participatory Action Research (PAR) approach encompassing three stages: pre-implementation (needs assessment and problem mapping), implementation (workshops and practical training), and evaluation (measurement of outcomes and follow-up actions). The activity was conducted on February 11, 2026, from 08:00 to 16:00 Central Indonesia Time (WITA) at the Lopok Village Hall and was attended by 25 MSME actors from various sectors. The results of the activity demonstrated a significant improvement in digital competence, with all participants successfully creating optimized Instagram Business accounts, 84% capable of producing visual content independently using the Canva application, and 88% demonstrating a sound understanding of digital marketing concepts. This program proves that hands-on training integrated with local needs can accelerate the digital transformation of rural MSMEs effectively and sustainably.]]>
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